Ideogram 2.0 is released and freely available to all users

5 min readAug 23, 2024

Siteground — The Best Web Hosting You Need

Ideogram is a powerful text-to-image model with industry-leading capabilities for generating realistic images, graphic design, typography, and more.

With Ideogram 2.0, you can choose from a variety of styles such as realism, design, 3D, and anime, while enjoying greatly enhanced image quality and text rendering precision.

Key Points

Ideogram is freely available to all users.
New features include an iOS app, a beta version of the Ideogram API, and an Ideogram search feature.
Ideogram 2.0 offers 5 different styles: Generic, Realistic, Design, 3D and Anime.
The photorealistic style lends a profound depth of realism to the texture, creating an image that is strikingly lifelike.
The design style optimizes text rendering and is suitable for advanced graphic design such as greeting cards, T-shirt designs, and posters.
Supports multiple color schemes and allows custom color palettes.
Ideogram search allows users to explore over one billion public images.
Ideogram 2.0 leads the industry in image generation capabilities, outperforming Flux Pro and DALL·E 3.
Provide API beta version, developers and enterprises can participate in public testing.
A new iOS app is now available, giving you access to Ideogram’s powerful image generation capabilities anytime, anywhere.

Main features

Multiple image styles to choose from

Realistic style: Able to generate highly realistic images, with textures and details (such as skin and hair) very close to real photos.
Design Style: Enhanced text accuracy, perfect for creating graphic designs with long text, such as greeting cards, posters, and social media content.
3D style: Supports the generation of images with a strong three-dimensional sense.
Anime-style: Designed for generating animation or cartoon-style images.

Flexible image generation

Arbitrary aspect ratio
Color Control

Advanced Image Generation Tools

Magic Prompt: Automatically generates creative prompts to help users start creating more easily.
Describe function: Generate detailed text description based on existing images and create new images based on them.

API and mobile support

Ideogram API: Developers can integrate Ideogram’s image generation capabilities into their applications through the API, and the price is more competitive than other similar products.
iOS App: A mobile app is provided so that users can generate images anytime and anywhere (Android version will be launched later).

Huge image library with search capabilities

Users can access over 1 billion publicly generated images through text search, find inspiration and explore the creations of others.

Showcase

Realistic Style

The Realistic style of Ideogram 2.0 enables you to create images that can convincingly pass as real photos. Textures are significantly enhanced, and human skin and hair appear lifelike.

Majestic Lion: A close-up portrait of a lion’s face, focusing on the texture of its mane and the intensity in its golden eyes. The fine details ofthe fur, the whiskers, and the rugged skin around the nose are highlighted.

Lioness and Tribal Woman: A close-up shot of a Himba woman, her skin coated in ochre and adorned with intricate shell and leather jewelry,standing beside a powerful lioness. Their eyes meet, reflecting a shared strength and fierce beauty.

Cultural Adornments: A close-up of a woman wearing traditional tribal jewelry, showcasing the intricate patterns of beads and metalwork.The focus is on her lips and the unique texture of her dark skin, with her eyes slightly out of focus but still captivating.

Design Style

The Design style of Ideogram 2.0 significantly boosts the accuracy of text in the generated images. This enables you to create premium graphic designs for greeting cards, print on demand, posters, illustrations, and marketing and social media content with long, stylized text. This advancement will substantially improve the efficiency of the workflows of graphic designers and businesses.

A web design draft for a boutique hotel that：Home Page Hero Section Title: “Serenity Palace” Subtitle: “Where Luxury MeetsTranquility” Background: Full-width image slider showcasing hotel’s best features CTA: “Book Your Stay” button About Us section Featured Rooms & Suites Highlights of Amenities Guest Testimonials Latest Offers

Color Palette Control

You can now generate images that adhere to your specific color palette. This enables granular control of visual tones for purposes such as artistic control and brand consistency.

A colorful infographic explaining the benefits of adopting animals, with icons, charts, and easy-to-read text

A colorful infographic explaining how to reduce plastic waste, with icons, charts, and easy-to-read text

A colorful infographic explaining the benefits of working remotely, with icons, charts, and easy-to-read text

A colorful infographic explaining the benefits of organic farming, with icons, charts, and easy-to-read text

You can also specify a custom palette.

Ideogram 2.0 surpasses Flux Pro and DALL·E 3 with significant improvements in image prompt alignment, photorealism, and text rendering, as confirmed by human evaluation.