Genspark: Directly generate answer on web pages

Competitor of Perplexity released a new AI-driven search engine

Perplexity competitor emerges, a new AI-driven search engine debuts — Genspark

Like Perplexity, Genspark uses generative AI to write customized search summaries. For example, if you enter a search query like “What is the best milk powder for newborns?”, Genspark will generate a Sparkpage based on the search: a single-page overview of the web, pieced together from websites and content on the web.

That is, an answer search result aggregation page.

Sparkpage simplifies the complexity of traditional web pages by integrating and condensing information into a page that is easy to browse and obtain information. It has no advertisements, and the generated Sparkpage page also has a built-in AI assistant that can dynamically respond to user queries and enhance the user’s browsing and information acquisition experience.

Specific examples:

Let’s say you search on Genspark for “What is the best infant formula?”

Generate Sparkpage :

Genspark’s AI agent will collect information from multiple trusted sources and generate a page called Sparkpage, which will contain all the information about infant formula.

Page Contents :

• Table of Contents : The page will have a clear table of contents to help you quickly find the information you need.
• General Information : There will be a concise summary on the page outlining the pros and cons of different brands of infant formula.
• Detailed information : Contains ingredient comparisons of different brands of milk powder, user reviews, expert advice, and more.
• Videos and images : If there are relevant videos (such as expert explanations or user reviews) and images (such as product packaging pictures), they will also be embedded in the page.

Built-in AI Assistant :

• The AI ​​assistant on the page can answer any specific questions you have about infant formula. For example, you can ask, “Is this formula suitable for babies with allergies?” The AI ​​assistant will instantly collect relevant information and provide accurate answers.

Example Sparkpage content:

Title

Best milk powder for newborns

Introduction

This article summarizes several of the most popular newborn milk powders on the market, including their ingredients, pros and cons, and user feedback.

Brand comparison

• Brand A: Natural ingredients, no additives, high user reviews, but more expensive.
• Brand B: moderately priced and easy to digest, but some users complained that the taste was slightly worse.
• Brand C: Suitable for babies with allergies, with safe ingredients, but relatively new and with few user reviews.

Expert advice

According to pediatricians, the choice of infant formula should be based on the specific needs of the baby.

User reviews

• User A: “Brand A’s milk powder is very good. My baby digests it very well.”
• User B: “Brand B is cost-effective, but my baby doesn’t like its taste.”

Video resources

Several videos of experts comparing and analyzing various brands of milk powder are embedded.

Main features:

Specialized AI models

Genspark relies on models trained in-house as well as third-party models such as OpenAI and Anthropic.

• Internally trained models: AI models developed and trained by the Genspark team themselves, which are optimized for specific query types. By training internally, Genspark can ensure that these models fully meet the needs and standards of its search engine.

Features :

• Customization : Design and optimize according to the specific needs of Genspark to ensure that the model can efficiently process Genspark-specific query types.
• Rapid iteration : The team can quickly adjust and improve these models based on user feedback and changing requirements.

Genspark uses internally trained models and third-party models from OpenAI, Anthropic, etc. to classify users’ search queries and decide how to organize and display the results. A basic AI-generated summary is displayed at the top of each result page, and below is a link to a more detailed Sparkpage. For example, for travel-related searches, Genspark provides a Wikipedia-like Sparkpage, containing a directory, videos of popular nearby attractions, travel tips, and a chatbot that handles questions on various subtopics such as “List the best cultural experiences.” For product searches, Genspark generates a Sparkpage containing a list of product pros and cons, as well as a summary of comments and reviews from social media, publications, and e-commerce stores.

Unbiased and highly authoritative information :

• Sophisticated verification techniques are applied to ensure the authenticity of the content. They continuously cross-check information with trusted databases and authoritative sources to ensure the credibility and regular updates of the content.
• Prioritize high-authority and high-popularity web pages and filter out off-topic information.
• Avoid spam and commercial bias and ensure clean, high-quality content.

User Generated and Edited Content :

• Sparkpages, like Wikipedia pages, are not static. After Genspark’s AI creates the outline, anyone can share and edit a copy of the Sparkpage and add any information they wish — including offensive, false, or plagiarized information.
• Sparkpage’s openness and editability are designed to allow users to verify claims, and Genspark’s AI system will consider each edit to improve future results. He also said Genspark plans to license copyrighted content — including publisher content — where appropriate to improve the search engine’s overall accuracy.

Pay attention to data quality and intellectual property rights :

• Regularly check AI-generated content and use anti-plagiarism tools to avoid intellectual property infringement.
• The plan is to license copyrighted content where reasonable, improving the overall accuracy of the search engine.

Traditional search engines vs Genspark

GenSpark includes Agent products in three areas: travel planning, product search, and image search.

• Travel : For example, “Luxury Colorado Vacations for Couples in the Winter” details the destination’s attractions, activities, and accommodation suggestions.
• Product reviews : For example, “AE belts” lists the pros and cons of the product, such as high-quality leather workmanship and classic design.
• Comprehensive guides , such as “Explore Montreal,” provide detailed itineraries and recommended attractions.

Genspark has successfully completed a large seed financing round, raising US$60 million led by Singapore-based venture capital firm Lanchi Ventures, with a post-money valuation of US$260 million.

Chief Executive Officer Eric Jing, who led Baidu’s Xiaodu AI smartphone and smart speaker unit until October last year, said the company has a team of 20 people in Palo Alto, California, and Singapore, with plans to open a new office in Seattle.

Focusing on serving the US market, Genspark is currently free to use and may explore a paid subscription model in the future. The large language models (LLMs) it uses include Meta’s open source model Llama and OpenAI’s GPT model.

Eric Jing, founder of Genspark, believes:

“Many internet users, especially those who are younger than Google, don’t want to just get a bunch of links and figure out everything else on their own, while dealing with sponsored content and content optimized through SEO,” Jing said. “They want to find the information they need faster, they want to see more visual results, and they want those results to be trustworthy. With AI, we can achieve all of these goals, so we launched Genspark to meet these needs.”

Official website: GenSpark